– PR – The “Moisture Improvement Introductory Serum” that surpasses the moisturizing power of 20 billion bacteria*1, achieved by ONE BY KOSÉ, which is committed to results. The Serum Veil Deep Repair (Product name: OBK Medicinal Introductory Serum) realizes a unique approach that raises the density of moisture and never gives the skin a moment to dry out. The first in Japan*3, the moisture improvement ingredient “Rice Power® No.11*4” allows the skin to produce its own moisture, leading to a plump, moisture-rich complexion that feels like it clings to your hands. Experience the infinite possibilities of rice fermentation and the fruition of unique science. Rice Power® No.11*4 enhances moisture retention ability that surpasses*2 mere hydration. Created by fermenting rice, koji mold, yeast, and lactic acid bacteria, Rice Power® No.11*4 is said to be impossible to reproduce artificially. It not only provides moisture but also improves the skin’s ability to generate and retain moisture, preventing hydration loss. When moisture retention ability improves, the effectiveness of moisturizing care is also enhanced. Each use brings you a plump, moisture-rich complexion with a high density of ceramides, as Rice Power® No.11*4 improves the skin’s moisture retention ability. Additionally, it contains nine moisturizing ingredients, including acetyl amino acids*6 that enhance moisture density, and iris root extract and clove extract that help establish the foundation for beautiful skin. While enhancing moisturizing ingredients, it maintains a non-greasy feel. Every use achieves a plump, moisture-rich complexion with a high density of ceramides. The deep repair formula fills the skin with moisture without gaps and maintains it, softening hardened skin (①) and drawing effective and beauty ingredients deep into the skin*5 (②). After use, a moisture veil envelops the skin, sustaining the moisture-rich complexion (③). With increased ceramide density, skin texture improves, making pores less noticeable and creating a smooth canvas for makeup. Usage Experience Aiming for skin that doesn’t dry out as the first step after cleansing. Immediately after washing your face, take 2-3 pumps of the appropriate amount into your hands. You can feel it being absorbed*5 into the skin as soon as you apply it. It seems to enhance the absorption of subsequent lotions as well. As a serum to be used immediately after washing your face, it becomes an essential item in your daily routine. Enjoy a new moisturizing care experience with comfort and a luxurious feel! When applied to the face, a floral scent gently wafts, and the texture blends smoothly. It provides a fresh feel while delivering a satisfying moisture. For those who are concerned about dryness no matter how much care they take, this is a must-try! Also recommended! The Water Mate A highly moisturizing lotion that organizes the beginning of uneven texture and leads to a fresh complexion. More details here. Serum Shield A high-moisture film for deep dryness, moisture improvement + wrinkle improvement. More details here. Deep Hydrator [Quasi-drug] Product name OBK Medicinal Lotion A high-moisture lotion that improves wrinkles and leads to a plump, bright*7 impression of the skin. More details here. Pore Clear Oil Cleansing oil that thoroughly removes hardened sebum, achieving smooth skin. More details here. *1 The estimated number of bacteria required for the production of the effective ingredient Rice Power® No.11 (Rice Extract No.11) contained in one bottle (60mL). *2 Within the brand. *3 According to research by Yushin Shuzo Co., Ltd. “First in Japan” refers to the effective ingredient recognized for improving the skin’s moisture retention ability (as of November 2021). *4 Rice Power No.11 (Rice Extract No.11). *5 Absorption is to the stratum corneum. *6 N-Acetyl-L-Hydroxyproline. *7 Due to moisturizing effects.