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Privacy Policy and Data Protection Notice

For Global E-commerce Operations


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🔐 Our Commitment to Your Privacy

Silk Road Trading Company operates a global e-commerce platform specializing in authentic Japanese products. We serve customers worldwide and understand the importance of protecting your personal information across borders.


🧾 Company Identification

Silk Road Trading Company is a trading name of Silk Road Trading Enterprises Limited, a company registered in England and Wales under company number 16358049. Our registered office address is Suite RA01, 195-197 Wood Street, London, E17 3NU, United Kingdom. View on Endole


🌍 Global Compliance Framework

We adhere to the strictest data protection standards worldwide:

  • 🇪🇺 EU General Data Protection Regulation (GDPR)

  • 🇬🇧 UK Data Protection Act 2018

  • 🇯🇵 Japan’s Act on Protection of Personal Information (APPI)

  • 🇺🇸 California Consumer Privacy Act (CCPA)

  • 🇦🇺 Australian Privacy Principles (APP)

  • 🇨🇦 Canada’s PIPEDA

  • Other applicable regional privacy laws


📦 Information We Collect

Essential Shopping Data

  • Basic Account Information: Name, Email, Password, Country
    Retention Period: Account Duration

  • Shopping Activity: Browsing History, Cart Contents, Wishlist, Reviews
    Retention Period: 12-24 Months

  • Payment Data: Payment Methods, Billing Address, Transaction History
    Retention Period: 7 Years (Tax Law)

Additional Data Collected

  • Device Information: IP address, browser type, operating system

  • Usage Data: Pages visited, time spent on pages, clickstream data

  • Marketing Preferences: Subscription status, communication preferences


💡 How We Use Your Information

Website Enhancement

  • Performance Analysis & Optimization

    • Site Performance: Loading speed optimization, server response time monitoring, resource usage analysis, mobile performance optimization

    • User Experience Enhancement: Navigation pattern analysis, shopping journey optimization, checkout process improvement, mobile responsiveness refinement

    • Technical Optimization: Error monitoring and resolution, system stability improvements, security enhancement, platform reliability monitoring

Product Development

  • Customer-Driven Improvements

    • Preference Analysis: Shopping behavior analysis, product popularity tracking, category performance evaluation, search pattern analysis

    • Product Selection Enhancement: Inventory optimization, product range expansion, category development, seasonal offerings adjustment

Marketing and Communication

  • Consent-Based Marketing Activities

    • We respect your privacy and only engage in marketing activities with your explicit consent. You can modify these preferences at any time through your account settings.

  • Newsletter and Communications

    • Newsletter Service: Product updates and launches, Japanese cultural insights, shopping guides and tips, seasonal announcements

    • Promotional Communications: Exclusive offers and discounts, early access to sales, member-only promotions, special event invitations

  • Your Communication Controls

    • You can manage your preferences through:

      • Your account dashboard

      • Email preference center

      • Customer support contact

      • Privacy settings page

Payment Processing

  • Stripe Payments

    • Available Methods: Credit/Debit Cards (Visa, Mastercard, Amex), Digital Wallets (Apple Pay, Google Pay), Regional Payment Methods

    • Security Features: PCI DSS Level 1 Compliance, End-to-end Encryption, 3D Secure 2, Stripe Radar Fraud Detection

  • WooCommerce Processing

    • Available Methods: Bank Transfers, Local Payment Methods, SEPA Direct Debit

    • Security Features: WordPress Security, Regular Security Updates, Anti-Fraud Measures


🔄 How We Share Your Information

Silk Road Trading Company maintains strict controls over how your information is shared. We share information only when necessary for:

  • Processing your orders and payments

  • Delivering products to you

  • Complying with legal obligations

  • Protecting our legitimate business interests

  • Improving our services with your consent

Authorized Service Providers

  • Payment Processing

    • Partners: Stripe, WooCommerce

    • Data Shared: Transaction details, payment information

    • Purpose: Payment processing, fraud prevention

    • Safeguards: PCI DSS compliance, encryption

  • Shipping and Logistics

    • Partners: Selected courier services by region

    • Data Shared: Shipping address, contact details

    • Purpose: Product delivery

    • Safeguards: Data protection agreements


🌐 International Data Transfers

Global Shipping Network

Regional Operations

  • Asia: Japan Post, Yamato, Sagawa

  • Europe: DHL, GLS, Royal Mail

  • Americas: USPS, FedEx, UPS

Cross-Border Data Transfers

Transfer Mechanisms

  • Standard Contractual Clauses (SCCs): EU-approved data transfer mechanisms, legally binding data protection obligations, regular compliance monitoring

  • Binding Corporate Rules (BCRs): Internal data protection policies, group-wide compliance standards, regular audits and updates


🛡️ Your Privacy Rights

Universal Rights

  • Access: View your personal data

  • Correction: Update incorrect information

  • Deletion: Request account removal

  • Marketing Control: Manage preferences

  • Data Export: Receive your data

  • Tracking: Opt-out options

Region-Specific Rights

  • European Union & UK

    • Complete GDPR rights package

    • Data portability requests

    • Automated decision opt-out

    • Cookie consent management

  • Asia-Pacific

    • APPI compliance rights (Japan)

    • Regional data protection

    • Local language support

    • Specific consent options


🛡️ Security Measures

Technical Safeguards

  • Network Security: Enterprise Firewalls, DDoS Protection, Intrusion Detection Systems

  • Data Protection: End-to-end encryption, secure data storage, regular security audits

  • Payment Security: PCI DSS compliance, secure payment processing, fraud detection systems

Operational Security

  • Access Controls: Implementation of two-factor authentication, role-based access control, and regular access reviews

  • Data Management: Regular data backups, strict data retention policies, and secure disposal procedures

  • Staff Training: Ongoing security awareness, privacy training, and incident response preparedness


👶 Children’s Privacy

Silk Road Trading Company does not knowingly collect or process personal information from children under the age of 16. Our services are intended for users who are:

  • 16 years or older in the European Union

  • 16 years or older in the United Kingdom

  • 20 years or older in Japan (for certain products)

  • 13 years or older in other jurisdictions, with parental consent where required


📬 Contact Information

For any inquiries or concerns regarding this Privacy Policy or your personal data, please contact us at:

Data Protection Officer (DPO)


🔁 Updates to This Policy

We regularly review and update this Privacy Policy to reflect:

  • New features and services

  • Payment system updates

  • Security enhancements

  • Regulatory changes

  • Customer feedback

You will be notified of significant changes through:

  • Email notifications

  • Website announcements

  • Account alerts

  • App notifications

If you have any questions about this Privacy Policy, please contact us by visiting our Contact Us page:
https://silkroadtrading.co.uk/contact-us/


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