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Last updated: November 23, 2024

PRIVACY POLICY AND DATA PROTECTION NOTICE

For Global E-commerce Operations

Quick Navigation

  • Our Commitment to Privacy
  • Information We Collect
  • How We Use Your Information
  • How We Share Your Information
  • International Data Transfers
  • Your Privacy Rights
  • Security Measures
  • Children’s Privacy
  • Contact Information

Quick Reference Guide

Key Points:

  • We operate globally, shipping Japanese products worldwide
  • We comply with privacy laws in all regions we serve
  • Your data is protected with industry-leading security
  • You have specific rights based on your location
  • We never sell your personal information to third parties

Our Commitment to Your Privacy

Silk Road Trading Company operates a global e-commerce platform specializing in authentic Japanese products. We serve customers worldwide and understand the importance of protecting your personal information across borders.

Global Compliance Framework

We adhere to the strictest data protection standards worldwide:

  • ๐Ÿ‡ช๐Ÿ‡บ EU General Data Protection Regulation (GDPR)
  • ๐Ÿ‡ฌ๐Ÿ‡ง UK Data Protection Act 2018
  • ๐Ÿ‡ฏ๐Ÿ‡ต Japan’s Act on Protection of Personal Information (APPI)
  • ๐Ÿ‡บ๐Ÿ‡ธ California Consumer Privacy Act (CCPA)
  • ๐Ÿ‡ฆ๐Ÿ‡บ Australian Privacy Principles (APP)
  • ๐Ÿ‡จ๐Ÿ‡ฆ Canada’s PIPEDA
  • Other applicable regional privacy laws

Information We Collect

Essential Shopping Data

Basic Account Information

  • Name
  • Email
  • Password
  • Country

Retention Period: Account Duration

Shopping Activity

  • Browsing History
  • Cart Contents
  • Wishlist
  • Reviews

Retention Period: 12-24 Months

Payment Data

  • Payment Methods
  • Billing Address
  • Transaction History

Retention Period: 7 Years (Tax Law)

How We Use Your Information

Website Enhancement

Performance Analysis & Optimization

  • Site Performance:
    • Loading speed optimization
    • Server response time monitoring
    • Resource usage analysis
    • Mobile performance optimization
  • User Experience Enhancement:
    • Navigation pattern analysis
    • Shopping journey optimization
    • Checkout process improvement
    • Mobile responsiveness refinement
  • Technical Optimization:
    • Error monitoring and resolution
    • System stability improvements
    • Security enhancement
    • Platform reliability monitoring

Product Development

Customer-Driven Improvements

  • Preference Analysis:
    • Shopping behavior analysis
    • Product popularity tracking
    • Category performance evaluation
    • Search pattern analysis
  • Product Selection Enhancement:
    • Inventory optimization
    • Product range expansion
    • Category development
    • Seasonal offerings adjustment

Marketing and Communication

Consent-Based Marketing Activities

We respect your privacy and only engage in marketing activities with your explicit consent. You can modify these preferences at any time through your account settings.

Newsletter and Communications

  • Newsletter Service:
    • Product updates and launches
    • Japanese cultural insights
    • Shopping guides and tips
    • Seasonal announcements
  • Promotional Communications:
    • Exclusive offers and discounts
    • Early access to sales
    • Member-only promotions
    • Special event invitations

Your Communication Controls

You can manage your preferences through:

  • Your account dashboard
  • Email preference center
  • Customer support contact
  • Privacy settings page

Payment Processing

Payment Gateway Services

Stripe Payments

  • Available Methods:
    • Credit/Debit Cards (Visa, Mastercard, Amex)
    • Digital Wallets (Apple Pay, Google Pay)
    • Regional Payment Methods
  • Security Features:
    • PCI DSS Level 1 Compliance
    • End-to-end Encryption
    • 3D Secure 2
    • Stripe Radar Fraud Detection

WooCommerce Processing

  • Available Methods:
    • Bank Transfers
    • Local Payment Methods
    • SEPA Direct Debit
  • Security Features:
    • WordPress Security
    • Regular Security Updates
    • Anti-Fraud Measures

How We Share Your Information

Silk Road Trading Company maintains strict controls over how your information is shared. We share information only when necessary for:

  • Processing your orders and payments
  • Delivering products to you
  • Complying with legal obligations
  • Protecting our legitimate business interests
  • Improving our services with your consent

Authorized Service Providers

Payment Processing

  • Partners: Stripe, WooCommerce
  • Data Shared: Transaction details, payment information
  • Purpose: Payment processing, fraud prevention
  • Safeguards: PCI DSS compliance, encryption

Shipping and Logistics

  • Partners: Selected courier services by region
  • Data Shared: Shipping address, contact details
  • Purpose: Product delivery
  • Safeguards: Data protection agreements

International Operations and Data Transfers

Global Shipping Network

Regional Operations

Asia:

  • Japan Post
  • Yamato
  • Sagawa

Europe:

  • DHL
  • GLS
  • Royal Mail

Americas:

  • USPS
  • FedEx
  • UPS

Cross-Border Data Transfers

Transfer Mechanisms

  • Standard Contractual Clauses (SCCs):
    • EU-approved data transfer mechanisms
    • Legally binding data protection obligations
    • Regular compliance monitoring
  • Binding Corporate Rules (BCRs):
    • Internal data protection policies
    • Group-wide compliance standards
    • Regular audits and updates

Security and Protection Measures

Technical Safeguards

  • Network Security:
    • Enterprise Firewalls
    • DDoS Protection
    • Intrusion Detection Systems
  • Data Protection:
    • End-to-end encryption
    • Secure data storage
    • Regular security audits
  • Payment Security:
    • PCI DSS compliance
    • Secure payment processing
    • Fraud detection systems

Operational Security

  • Access Controls:
    • Two-factor authentication
    • Role-based access control
    • Regular access reviews
  • Data Management:
    • Regular backups
    • Data retention controls
    • Secure disposal procedures
  • Staff Training:
    • Security awareness training
    • Privacy policy education
    • Incident response procedures

Your Privacy Rights

Universal Rights

  • Access: View your personal data
  • Correction: Update incorrect information
  • Deletion: Request account removal
  • Marketing Control: Manage preferences
  • Data Export: Receive your data
  • Tracking: Opt-out options

Region-Specific Rights

European Union & UK

  • Complete GDPR rights package
  • Data portability requests
  • Automated decision opt-out
  • Cookie consent management

Asia-Pacific

  • APPI compliance rights (Japan)
  • Regional data protection
  • Local language support
  • Specific consent options

Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies

  • Shopping cart functionality
  • User authentication
  • Security features

Duration: Session based

Analytics Cookies

  • Site performance monitoring
  • User behavior analysis
  • Service improvement

Duration: Up to 12 months

Marketing Cookies

  • Personalized recommendations
  • Targeted advertising
  • Marketing effectiveness

Duration: Up to 6 months

Managing Your Cookie Preferences

  • Browser settings control
  • Cookie preference center
  • Opt-out mechanisms
  • Regular cookie audit

Children’s Privacy

Silk Road Trading Company does not knowingly collect or process personal information from children under the age of 16. Our services are intended for users who are:

  • 16 years or older in the European Union
  • 16 years or older in the United Kingdom
  • 20 years or older in Japan (for certain products)
  • 13 years or older in other jurisdictions, with parental consent where required

Contact Information

Global Support Centers

Global Support:
Email: support@silkroadtrading.co.uk
Response Time: Within 1 hour ใ€œ 2 days 

UK/EU Support:
Email: uk.support@silkroadtrading.co.uk
Hours: 24/7

Japan/Asia Support:
Email: japan.support@silkroadtrading.co.uk
Hours: 24/7

Data Protection Officers

Global DPO:
Email: privacy@silkroadtrading.co.uk

UK DPO:
Email: uk.privacy@silkroadtrading.co.uk
Hours: 09:00-17:00 GMT

Japan DPO:
Email: japan.privacy@silkroadtrading.co.uk
Hours: 09:00-17:00 JST

Updates to This Policy

We regularly review and update this policy to reflect:

  • New features and services
  • Payment system updates
  • Security enhancements
  • Regulatory changes
  • Customer feedback

You will be notified of significant changes through:

  • Email notifications
  • Website announcements
  • Account alerts
  • App notifications

If you have any questions about this Privacy Policy, please contact us by visiting this page on our website:  
https://silkroadtrading.co.uk/contact-us/

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